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Cold, dry air can leave your skin itchy, red, and irritated. Combat dry winter skin with these tips for retaining your skin’s natural moisture.

Skincare is trending right now because the pandemic caused people to leave their makeup behind and embrace their natural skin.

The year 2020, gave us a lot of time to re-evaluate our options and think about what we put inside and on our bodies. People are looking at things in a new light, they have a better outlook on skincare products which is necessary because it’s high time that each one of us starts caring for ourselves too. They are looking at the ingredients, researching various products and looking for the best option available.

Winter can wreak havoc on your skin — making it dry, itchy, and irritated. And it can feel like there’s no escape: Cold, blustery conditions outside can leave your skin feeling raw, while indoor heat zaps moisture from the air and from your skin.

Indian beauty has a history of DIY remedies and anti-ageing massages based on ayurvedic principles

People are easily influenced by social media and the skincare industry has understood this change. There is an increase in the skincare influencers who teach people about the basics of the skin and how to take care of it.

The skincare game is changing in India as influencers who are engaging with their audience and creating a connection with them have the power to influence the buying choices of a consumer. Brands are taking notice of this change in the skincare industry and are trying their best to educate the consumers and targeting the influencers to promote their products. There are many brands that aim at educating people about the actives they are putting in their products.

*It might get tempting to stand under running hot water for longer than usual. But all you need is 5-10 minutes of a lukewarm shower. Avoid using excessively hot water on your body .

*Wash your hands and face with cold water as it is more effective in removing germs.

*The wrong soap can worsen dry and itchy skin. 

*You need to maintain healthy skin by moisturizing

*Just because the sun won’t be out too much during grey winter days, it doesn’t have to mean you stop applying your daily sunscreen.

*Eat right and stay hydrated

Even people with the oiliest skin might experience some dryness during the cold months, and the extremely chilly air is even less hospitable to dry or dehydrated skin.

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